Cookie Policy
Last updated: TODO_PLACEHOLDER_LAST_UPDATED_DATE
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1. What are cookies
Cookies are small text files placed on your device when you visit a website. They're widely used to make websites work, work more efficiently, and to provide reporting information to website owners. Similar technologies — such as pixels and tags — work in a comparable way and are covered by this policy.
2. How we use cookies
We use cookies and similar technologies in the following categories:
- Strictly necessary — required for the website to function (e.g. remembering your cookie consent choice). These cannot be switched off.
- Analytics — help us understand how visitors use the site so we can improve it.
- Advertising / marketing — used to measure the effectiveness of our Google Ads campaigns and to avoid showing irrelevant ads.
We use Google Consent Mode, which means analytics and advertising cookies are not set until you actively accept them via our cookie banner. If you decline, only strictly necessary cookies are used, and Google's tags operate in a reduced, consent-aware mode that does not store identifying cookies.
3. Cookies we use
| Name / Tag | Purpose | Category | Duration |
|---|---|---|---|
| cookieConsent (localStorage) | Remembers your cookie consent choice | Strictly necessary | Persistent until cleared |
| Google Tag Manager (GTM-M7LJ92DV) | Loads and manages other tags on the site | Strictly necessary (container) | Session |
| Google Analytics | Website usage statistics | Analytics | Up to 13 months |
| Google Ads conversion tracking | Measures ad campaign performance | Advertising | Up to 90 days |
This table reflects the tags currently configured through our Google Tag Manager container and may be updated as our tracking setup changes — see the "Changes to this policy" section below.
4. Third-party cookies
Some cookies are set by third parties whose services appear on our pages, including Google (Ads, Analytics, Tag Manager) and Font Awesome / Google Fonts (which may log requests for font/icon files). These third parties have their own privacy and cookie policies, which we encourage you to review.
5. Managing your preferences
You can accept or decline non-essential cookies using the banner shown when you first visit this site. You can also clear your choice at any time by clearing your browser's local storage for this site, which will show the banner again on your next visit.
Most browsers also let you control cookies through their settings — you can usually find these under "Settings" or "Preferences" in your browser's menu. Blocking all cookies may affect the functionality of this and other websites.
6. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and tags we use, or for legal or regulatory reasons. We'll update the "Last updated" date at the top of this page when we do.
7. Contact us
If you have questions about this Cookie Policy, contact us at admin@blackeaglemobiletyres.co.uk or call 020 3978 0040.